Writing a Case Study
Describe context, problem, actions and results.
Examples
- The company faced falling sales.
Key rules
- A case study describes the context, the problem, the actions taken and the results
- Use past tense for the events and present tense for general findings
- Include specific figures where possible
Common mistakes
- The company had problems. They did things. It was good. → The company faced a 15% fall in sales in 2024. It introduced a new pricing model, and revenue rose by 9% the following year.
Use cases
- Business school assignments
- Medical and legal case reports
- Consulting reports
💡 Tip: Include what you would do differently, which shows critical thinking.