Writing a Blog Post
Hook the reader, use a personal voice and short paragraphs.
Examples
- Last week I tried something new...
Key rules
- A blog post has a catchy title, a hook, short paragraphs and a personal voice
- Use headings to make it easy to scan
- End with a question or call to action
Common mistakes
- Last week I tried something new, and it was not very interesting. → Last week I tried something new: a cooking class. Here is what I learned, and why I would go back.
Use cases
- Personal blogs
- Company blogs
- Travel and hobby writing
💡 Tip: Break up long paragraphs and add a list where it helps readers skim.